There’s an overflow of media and communications…
People today spend half their day consuming media. They feel overwhelmed trying to find value and meaning in the message crossfire, and there’s a risk of getting disconnected, alienated, indifferent.
Marketers today must deal with rising complexity. Yes there are more opportunities for a brand to connect with consumers, but the results and effectiveness can be disappointing.
Agencies today feel constrained by the conventional definition of their specializations, and are breaking bad, defying their labels and trying to do everything, sometimes at the cost of the quality of their product.
… we believe the best way to overcome this overflow is by embracing, instead of trying to ignore or contain it; and creating a new way to work for brands that adopts and adapts to consumer needs and contexts, providing value to people as the mean to generate value for the brand.
vaLue driven integration...
A consumer centered model driven by the generation of value for people, brands and media.
Value-Driven integration works by bridging:
Thinking and Action, strategy and execution, beliefs and behaviors, inserting brands into the lives of people through meaningful and valuable experiences.
Creative and Media, content and context, stories and systems, ensuring convergence and communications that harness the combined power of both to deliver effectively.
Brands and Agencies, ideas and specialties, facilitating co-creation and collaboration among disciplines, and the leverage of people's skills and depth of expertise.
a trifecta approach...
A marketing and communications strategic consulting with three practices that cross and overlap each other.
Effectiveness, Efficiency and Efficacy combined to ensure the design of the best integrated value-driven solution for your agency and/or brand.
Action Driven Strategy, providing a clear vision for your shift to a new marketing and communications integration as well as the roadmap and solutions to make it happen.
Operations that maximize value across resources and along the entire marketing and communications process, creating more efficient systems.
Analytics that provide a true holistic view auditing, measuring and optimizing the vehicles and actions that convert to brand value but also measuring the value generated for consumers.