Bridging brand strategy and brand behavior
Overflow helps companies to manage through the complexity of marketing and communications by bridging the gap between traditional brand strategy and the new possibilities of creativity, media and technology.
The new era of marketing brings new challenges that you can answer only by creating new solutions.
After some iterations here are three of the ways we help brands to bring their brand strategies further and connect with the creation of experiences, content and connections.
EXPRINGS are eight territories defined by the convergence of human motivations and brand purpose. They are meant to frame and inspire the creation of meaningful experiences.
ZOOM is a dynamic and predictive data driven framework that fuels the strategy and design of effective content.
DECODER is a communications planning process designed to create solutions at the intersection of data, technology and content.