OVERFLOW

Team

BALANCING BREATH OF EXPERIENCE
AND DEPTH OF EXPERTISE 

The main challenge for a marketer today is managing through the complexity of marketing and communications and get to results.

Our core team at Overflow brings the right balance between experience in brand strategy and expertise in harnessing the new opportunities provided by data, digital communications and creativity.

 

 

We can help

We can create a sustainable marketing and communications system that growths exponentially your brand value.

Give us a new project looking for some nurturing, a small brand that needs to outsmart its competitors, a big brand that is stuck in a sea of opinions. 

 
 
 
 

Rocio F. Brusseau

Overflow's strategic capabilities lead, Rocio is a global strategist working for creative, digital and media agencies across three continents and supporting Fortune 50 clients, including VW, AT&T, Mondelez, Citi or Chase.

Rocio's strategic experience extends from the creation of brand strategies to the orchestration of integrated connection plans with cross-functional and cross agency teams.  

A "hybrid" by background and passion, Rocio has created new strategic practices, specialized business units and additional revenue streams for creative and media agencies as well as the design of new solutions at the intersection of data, content and technology in partnership with Google and Spotify.

Past experience: DDB, Ogilvy, JWT, VaynerMedia, Starcom Mediavest. 

"I always wanted to be an industrial designer, making stuff that works and that people wants to make part of their everyday lives. I guess this is what I started doing with my brands: applying that design sensibility to marketing and media"
 
 

 
 

Tim Haden

Analytics capabilities lead, Tim has 15+ years’ experience working in senior client facing positions with Fortune 500 clients across Europe and the US. These clients have included: NBC Universal, AT&T, Mandarin Oriental, NASDAQ, AMEX, Jaguar Land Rover, Ubisoft, MetLife and Unilever.

His work has primarily centered on customer experience (CX) management solutions leveraging analytics, personalization, targeting, content management and advertising technologies.

He has launched eCommerce stores and in some instances appeared as a subject matter expert on the BBC, Fox, and NBC. Tim was responsible for bringing enterprise solutions to market at Tapad which sold to Telenor for $360M. He holds a degrees in engineering from the University of Warwick, UK.

 

 
 

 
 

Jeanene Kroetch

Operations capabilities lead for Overflow, Jeanene is a global management executive with operational experience in 10+ countries working with clients like Colgate, Kellogg's, Unilever, Kraft, HSBC and Hill's.  

Jeanene has a broad spectrum of experience: from development of IMC campaigns to shopper marketing to strategy to global operations.  Her specialty is opportunity identification whether it is improved productivity, consolidation, leveraging technology platforms, designing process solutions or creating new avenues for additional revenue which she has done with JWT and Y&R.

A true citizen of the world, Jeanene has lived in three continents and worked in six.  The resulting cultural sensitivity is evident in the solutions she has developed to improve "ways of working" for clients and agencies around the world.

Past experience:  JWT: Chicago, Warsaw, Mexico City.  Y&R: LatAm and New York Global