OVERFLOW

proprietary STRATEGY TOOLS

solutions at the intersection of data, creativity and technology

EXPERIENCES


a purpose driven experience workshop that helps brands to:


1) Identify and articulate its purpose in an actionable way by translating brand belief into brand behavior and mapping brand, category and consumers in one of the 8th territories for experience creation. 


2) Assemble a sandbox to co-create connected experiences for a brand as a cross-functional or cross-agency team.

BRANDS: Jim Beam, Powerade, Coke Worldcup. 


 

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CONTENT


Predictive data driven framework that fuels the strategy and design of effective content: 


1) Leveraging your own data and combining with other secondary and tertiary data streams, we identify the content areas holding more strategic capital for your brand.

2) In the process, we will learn how this area of content behaves, and we will use these insights to design the right content: messages, formats, platforms, etc.

Brands: Wheat Thins, Cadbury, Ritz, Stride.

 

 

CONNECTIONS


A connections planning approach that seamlessly BRIDGES brand strategy and execution:


1) A comprehensive and flexible approach that covers from inception to
implementation and is founded in receptivity and context.

2) The backbone is a media hungry idea that harnesses the combined power of creativity and media. 
The ultimate outcome is a dynamic communications solution that responds to context (sets of conditions, when and where's) to ensure effectiveness.

Brands: Chase Bank, Finn by Chase, Citi, Ritz, Honey Maid.