Rocio is a global strategist working at the intersection of data, creativity, and media/technology to create meaningful experiences and innovative solutions. She has experience helping companies to create a shared vision for transformation, and to accelerate impact through integrated marketing and collaborative work practices.
As SVP of Strategy & Design at Starcom Mediavest WW, Rocio led the transition of clients including Mondelez and Citi from traditional media to digital marketing through new digital consumer journey models. She became a member of the Global Innovation Board because her ability designing data driven innovations in content and platforms in partnership with ad tech companies like Google and Spotify.
Before focusing on experience strategy and connections planning, Rocio led brand strategy, integrated marketing and business development for entrepreneurial shops and top tier multinational creative agencies including Ogilvy, J. Walter Thompson and DDB.
A change agent and a builder, Rocio has created strategic practices, tools, new business units, new revenue streams and game changing ideas for blue chip brands across the US, Europe, and Latin America.
She has received creative and strategic recognition and awards, including Cannes Lions and the Gran Effie for Dannon Waters. She has been a pioneer in integrating content and social platforms for Pepsi “Refresh Everything/Yo Sumo” and Levi’s “North to South”. Besides CPG, her wide experience covers automotive to retail, technology, financial and insurance.
“As a person or as a brand, say less and do more that is useful”