OVERFLOW
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Copy of VALUE DRIVEN INTEGRATION

Building value for brands by creating value for people

 

A new wave of integration for increased consumer expectations

The 2017 BrandZ ranking shows that the balance of power has truly tipped towards the consumer-focused technology brands: Amazon, Google, Apple, Facebook.

“This is the era of internet giants that have developed ever-growing ecosystems that touch and connect consumers, with the overall aim of making life easier, simpler and better. Technology with the consumer at its center has redefined our expectations”. 
— Doreen Wang, Kantar Millward Brown’s Global Head of BrandZ 

Inspired by these transformational tech brands, Overflow helps companies across all categories to shift their conventional integrated strategy to a consumer-centered model driven by the generation of value for people, brands and media. 

Overflow’s value-driven integration approach will help you: 

-       Overcome consumer indifference.

-       Avoid Commoditization.

-       Leverage the media and technology with more potential for value generation.

-       Build sustainable marketing and communications systems.

 

Contact

LOCATION

50 Pine St. 8N
New York, NY 10005

CONTACT

rociofbrusseau@overflowprojects.com
(949) 677-0521

 

Our services reflect a threefold approach to integration


STRATEGY

Actionable Brand and Communications strategies that deliver value along the entire consumer journey

- Proprietary tools, workshops, and expertise in brand strategy, experience creation, content strategy and connections planning developed around value creation.

- Design of customized frameworks, methodologies and platforms for agencies and companies according to culture and capabilities.

- Borderless integration and acceleration for inter-agency (IMCs) and cross-functional teams.


OPERATIONS

Streamlines development process for more efficient resource optimization

- Identification of key pain points including the related to quality of product, speed, resources involvement and SOW management.

- Assessment of current situation, from Lean Sigma analysis to resource management, and tools evaluation.

- Optimization of agency and marketing/communications operations at three levels: People, Process and Technology.

 


ANALYTICS

Merges fragmented data into a single ecosystem for efficacy measurement

- Audit the data fragmented in silos and managed by different apps and stakeholders and preventing you from a complete view of your consumer.

- Combine our analysis of your current marketing technology and data capture ecosystems to identify the value in unifying your assets.

- Design and delivery of a complete solution that draws together all your data across P.O.E.M while analyzing its performance for consistent and results.


 
It isn’t who the brand is and what the idea says, it’s how the brand behaves and what the idea does. And, more importantly, what people do with that idea.
— Gareth Key, founder of Chaptersf
 
 

 
 
 

Let's Chat.

Use the form below to contact us regarding your enquiry. You may also email rociofbrusseau@overflowprojects.com or call us -+1 949 6770521- to make an appointment.