managing through complexity with a clear vision for transformation and the roadmap to make it happen
Built for Mondelez a content strategy engine that linked data with content which provided the groundwork of our content strategy unit.
In a rapidly changing media landscape, Rocio is able to identify human truths that unleash the power of creative ideas. She is a skilled strategist and has a uniquely curious, creative, and design-focused approach to communications.
Overflow came in to help build connective tissue between strategy, creative and media and did so to great effect. Through patient workshops and cohesive, modular frameworks, Rocio quickly created internal buy-in and excitement around deploying a single unifying framework, which translated into enormous value on a very important account
Flexibility to adapt to new and challenging environments, and the thirst to be always updated with the latest communications channels.