OVERFLOW
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capabilities

we cover the effectiveness to efficiency continuum with a threefold approach to integration


STRATEGY

Actionable Brand and Communications strategies that deliver value along the entire consumer journey

- Proprietary tools, workshops, and expertise in brand strategy, experience creation, content strategy and connections planning developed around value creation: Powerade, Triscuit, Citi.

- Design of customized frameworks, methodologies and platforms for agencies and companies according to culture and capabilities: Mondelez, Vayner Media.

- Facilitation and acceleration for multi-disciplinary teams. 


OPERATIONS

Streamlines development process for more efficient resource optimization


- Operational Analyses for optimization of communications development and delivery processes within your organization.

- Assessment of current processes, methodologies and management platforms. Customized recommendations for improvement in operations.

- Orchestration and management of inter-agency (IMCs) and cross-functional teams.

 


ANALYTICS

Merges fragmented data into a single ecosystem for efficacy measurement


- Audit the data fragmented in silos and managed by different apps and stakeholders and preventing you from a complete view of your consumer.

- Combine our analysis of your current marketing technology and data capture ecosystems to identify the value in unifying your assets.

- Design and delivery of a complete solution that draws together all your data across P.O.E.M while analyzing its performance for consistent and results.